* Boost your bottom line
* Give your business the competitive edge
* Ensure ongoing success and viability

Research has shown that regardless of the business type, marketing is one of the most important activities that a business need to undertake to ensure its ongoing success and viability.

Marketing Today is a one-day workshop that has been designed to meet the growing demands of small business operators to assist them in learning techniques to give their business the competitive edge.

Marketing Today is delivered in a practical and interactive way with very small groups to maximise each participant's learning as well as the benefit to the business.

Marketing Today covers the following, and much more . . .
SWOT (Strength, Weakness, Opportunity and Threat) Analysis.
* Marketing strategy
* What you sell and what the customers' buy
* The product matrix: stars, question marks, cash cows and dogs.

Marketing isn't about selling. It's about creating awareness of your product or service to the target group to which you want to sell your product or service. Marketing is about creating the right environment to make the sale.

Book yourself and your key staff into this one day course by faxing THIS FORM to the Margaret River Business Development Centre on 9757 3598.

The workshop is $140 include GST for the first person and $110 for additional people from the same business. Fee includes a comprehensive workbook and tea breaks. The workshop begins at 8.45am and concludes at 5pm, with a one-hour lunch break.

The course leader is Linda Butterly, formerly with BEC and SBDC. She has small business experience.